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Under the Eclipse: Unveiling the Ford Bronco Raptor Black Appearance Package

Orange Ford Bronco Raptor kicking up dust while driving on sand dunes.

At Lewis and Clark Ford in Yankton, we're thrilled to share the latest and most captivating addition to the Bronco lineup: the 2024 Bronco Raptor Black Appearance Package. Set against the backdrop of a total solar eclipse, this unveiling was nothing short of breathtaking, capturing the essence of adventure, style, and innovation that defines the Bronco brand.

Underneath the darkened Texas skies at the Bronco Off-Roadeo, Ford introduced the world to the Bronco Raptor Black Appearance Package, a compelling combination of rugged capability and striking aesthetics that raises the bar for off-road vehicles.

What sets this package apart from the others? Looks doesn't answer all of it â€“ though the Shadow and Matte black exterior features certainly create a message. From the Shadow Black painted roof to the Matte Black steel bumper and skid plate, every detail exudes an aura of adventure. The contrast between light and dark creates a compelling visual, and it's as eye-catching as it is powerful.

But don't be fooled by its appearance; the Bronco Raptor Black Appearance Package is built to tackle the toughest terrains with ease. Drawing inspiration from its Baja 1000-winning predecessor, this Bronco is ready to conquer any challenge that comes its way. Whether you're traversing rocky trails or navigating through dense forests, the Bronco Raptor is your ultimate companion.

Unique Raptor body-side and hood decals round out the package’s $4,995 MSRP, which customers can order at the end of April.

As Ford Bronco Brand Manager Jason Hyde puts it, "The Black Appearance gives them a look that stands out on any trail and under any sky, even a total solar eclipse." And what better way to experience this than by visiting our dealership and seeing it firsthand?

At Lewis and Clark Ford, we invite you to experience the Bronco Raptor Black Appearance Package for yourself. With its distinctive appearance and awesome performance, the Bronco Raptor is more than just a vehicle – it's an entire lifestyle.

Whether you're a seasoned off-road enthusiast or a newcomer to the world of adventure, there's something special about the Bronco Raptor Black Appearance Package that speaks to the explorer in all of us. So why wait? Come see us at Lewis and Clark Ford and let the journey begin.

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